Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it needs to be.
Server-side tracking is a more secure alternative that assists to bypass these restrictions, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, regular information that is less prone to interference.
This kind of monitoring also enables services to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more reputable for organizations looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these restrictions and continue to track conversions that occurred beyond your internet site.
On top of that, server-side monitoring enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a little item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less prone to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the TikTok Ads analytics same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make certain compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.